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Bellamy Western: Out of the Box Success

Leasing Department

Mar 21, 2024

Cullowhee, NC — Bellamy Western stands as a testament to innovation and forward-thinking in student housing management.

Cullowhee, nestled in the picturesque mountains of North Carolina, boasts a vibrant student population, thanks to the presence of Western Carolina University. However, the student housing market presented unique challenges, including fluctuating demand and seasonal variations in leasing velocity.

In response to these challenges, Caliber Living embraced creative strategies to drive revenue and increase leasing velocity. One of the most innovative strategies implemented was the utilization of short-term rentals.

Recognizing the demand for flexible housing options, Caliber Living tapped into the short-term rental market. By offering furnished units for short stays, Bellamy Western has become an attractive choice for visiting faculty, prospective students, and travelers exploring the region. This strategic pivot not only maximized occupancy during off-peak seasons but also generated additional revenue streams for the property.

The results speak volumes. Bellamy Western experienced a surge in leasing velocity, surpassing industry benchmarks and setting new standards for student housing occupancy rates in Cullowhee. Revenue streams diversified, contributing to sustained financial growth and operational stability.

The success story of Bellamy Western exemplifies the power of innovation and strategic thinking of Caliber Living within student housing management. By daring to challenge conventions and embrace unconventional approaches, Caliber Living has redefined success in Cullowhee, NC.

As we continue to push the boundaries of excellence, Bellamy Western stands as a beacon of inspiration—a testament to what's possible when creativity meets commitment. The journey doesn't end here; it's a testament to our ongoing dedication to redefining the future of student housing.

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